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'Moonlit Mooncake' Illustrations & Creative Campaign

Inspired by Mid-Autumn lanterns and the mooncake as a cultural icon, Moonlit Mooncake brings a colourful, playful take on a beloved Vietnamese tradition.

Client:

Ginkgo T-shirts

Role:

Illustrator, Graphic Designer

I led the project from concept development and key visual creation to final artwork production and in-store execution, bringing the campaign to life across posters, POSM, stickers, retail window displays, and paper-craft lanterns.


The result is a vibrant Mid-Autumn celebration that reimagines a beloved Vietnamese tradition through contemporary graphics for Ginkgo, a premium, design-led lifestyle retail brand.

Year:

2026

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