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Brand Identity Design | DOECO life-style brand

Brand identity design for DoEco, an eco-living lifestyle brand that sells products made of wheat straw.


Conceptual Project


Lead Designer

I led a team of three in creating DOECO, a brand dedicated to promoting an eco-friendly lifestyle and combating plastic pollution in the Vietnamese community. As part of this project, I took on the responsibilities of creative direction, packaging design, and designing a comprehensive 93-page brand book.

Drawing inspiration from the brand's slogan, "Let's do it, the eco-friendly lifestyle," we worked on establishing a unique visual identity that reflected DOECO's core values. The brand style guide encompassed guidelines for logo usage, typography, color palettes, and imagery, ensuring consistency and coherence across all brand touchpoints.


Truong Van Anh

Nguyen Thi Thao Vi

Do Ngoc Linh Lan



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